Another I Nuovi product review, 2 down and 1 more to go! I'm trying to get a little something something for the last review for you guys. You'll get what I mean if it works out (:
But back to the present, the review of I Nuovi's Ultragloss in the shade Rock, and yes I was sent this awhile ago.

This gloss has a brush applicator (very similar to the L'oreal Touche Magique concealer), though it's the 'slightly stiff and might cause streaking' kind of a brush.

Now the color of the gloss does look very pretty in the tube, which also leaves me wondering why it was called something like Rock?
Maybe it's because of the shimmer factor, but when I think of Rock, the first color that comes to mind is a brown and this is definitely not a brown.

Though the color above looks very pretty swatched, I might have to warn you that the color you are seeing is not quite the 'base' color of the gloss. Instead, it is composites of the shimmer in it! Sounds scary? Here's what I mean.

As you can see the 'base' color of the gloss itself is almost clear! It's the shimmer and sparkle in it that is giving it that gorgeous pink shade.
So from that you can already see how shimmery this product is.
When I swatched it for the first time, I immediately knew it was not a product I was going to be slathering all over my lips on a regular basis.
Here is a lip swatch:

In photos the swatch isn't as dramatic as how it looks in person, so this could be a great product to have if you're on a photoshoot and you want your lips to SHINE. Probably a good editorial makeup product, in a sense?

I am not saying it is completely unwearable because I did find a way to pull this off in the most subtle of forms. Instead of applying it all over the lips, simply dab it to the center point of your lips, after applying whichever lipstick/gloss you prefer. I know that trick of dabbing something shimmery and light is a known one, as it helps to make your lips look a little fuller and also gives that extra touch. And what better product to use to do that then one that is just bursting with shimmer!

Now about how sticky this gloss is. I find that the gloss itself isn't very sticky, it's probably average in that sense. BUT the shimmer/glitters are a pain. You can have your gloss completely wiped off, but the glitters will still stay in place on your lips. Good or bad? I'm not sure. With a q-tip and some makeup remover, that problem can be solved so it's not like you will have glitter stuck on you for a day or so.
With all that glitter involved, you would think this gloss might feel grity. Safe to say, I can't seem to feel the glitter bits, not even with gloss wiped off.

A quick word on the packaging. I never liked twist up glosses because I feel sometimes the mechanism glitches and you can spend forever twisting and don't get very much and all of a sudden a huge blob comes out. I might just be inexperienced with these contraptions, but I didn't love the packaging too much. It took me 5 minutes to find out which side to turn to, mainly because when I turned it in either directions... nothing happened? Until a blob appeared...

In all, I'm quite alright with this product. I don't hate it, but I don't love it either. It's probably a personal opinion since I am rather safe with my lip product finishes and stick to things that aren't metallic or overly shimmery. For those out there seeking for something shimmery, a good lip highlight or an editorial-suitable makeup product, this might be of interest. For those who aren't glitter fans and would rather not have shimmery lips, I would say stay well away from this product.

Overall Rating: Fail / Pass / Merit / Distinction / High Distinction

Pigmentation: 4/5 (gotta give it the pigmentation score. Even if it is just shimmer, it's definitely pigmented!)
Texture: 3.5/5
Ease of Usage: 3/5
Packaging: 3.5/5

Would I re-purchase this? No probably not.