Yet another picture heavy entry. I guess this would be considered Part 1 as I intend to post the goodie bag breakdown in a seperate entry because I feel this entry has enough photos as is.
A couple of bloggers (me included) were invited to an event with the brand Anna Sui Cosmetics. The event was simply a little gathering and introduction to the brand Anna Sui. It seems like this is their first step into the blogger Social Marketing society. I could be wrong, they might have done it before...
I had been invited to this event by Sandra, who works for a PR company handling this project. Sandra was extremely friendly and super bubbly. In fact, everyone present - the representatives from the PR company and from Anna Sui (and of course the bloggers) - were really great to hang out and chat with.
Starting off the event, we first met up at the Martini Bar in Hyatt Hotel for some drinks, food and chit chat. Like I said, very casual and intimate event, no slideshow presentations involved.
The group (minus Christy who wasn't here yet).
We were not exactly mailed the list of people going so it was a very pleasant surprise to run into Kas and Chantana there. I pretty much did a mad wave when I walked in and saw them both. Well maybe not mad...I don't know myself, I'll let them judge. (:
After we have had our food and drinks, we proceeded on to the Isetan Orchard (Wisma Atria) Anna Sui Cosmetics counter to browse their products. In this transition, Kas had to head off first because she had something on, wish she could have stayed longer though!
As far as the brand Anna Sui goes, I have always known of it but I have never bought anything from them or really peruse their counters. I don't know why...
Attending this event was a great eye opener to Anna Sui Cosmetics for me. The best part is you get to swatch around the counter with very friendly makeup artists helping you along. In a typical scenario you might get stalked and be faced with not as friendly makeup artists. I'm not talking about Anna Sui in this case, but just the default mentality.
For this event we were not specifically introduced to a new collection, though Anna Sui Cosmetics did put out a 'new' collection and we were briefly educated on it. I have absolutely no idea if these are relaunches, repromotions or completely brand new but this is how the display looks:
Those who frequent Anna Sui might not find this new, but I swear I felt like a kid in the candy store. Some of you might have seen it a dozen times, but anyway here are some pictures of their counter:
This is surely not the full counter range but I'm sure you guys get the gist of it.
Now on to some cute product finds, swatches and all that.
From their new collection, they were promoting these two makeup bases:
One of them is a pink-toned one to correct dullness in the skin, and the other is a green-toned one to correct redness. This is how they swatch:
The consistency of this does not feel thick and sun-blockish at all, as I assumed it would with the words 'UV' stated on there. They do have a slight sheen/shimmer to them to provide luminosity I think. You can't see it much in photos, but here's how they look when they are spread out (not entirely well):
From the new collection, there was also this rather soft-colored palette on display:
It's like a blackened blue with a hint of purple in it, very interesting color and it swatches almost greyish black with a blue sheen. I tried my hardest to capture the sheen, here you go:
Next, while walking around the counter, I noticed this really cute 'tree'...
You might be wondering, what exactly is dangling off of it? Well the answer is... lipgloss in a pot!
Last but not least, the makeup artist came up to Chantana and I while we were exploring the rouge in a pot. The Makeup artist introduced this long-wear lip color product that changes with your body temperature. It goes on a clear shade and depending on your temperature, it would get redder in tone. I know products like this are a dime a dozen out there.
But none are ever quite so pretty! According to the Makeup artist, this is long wearing because even after eating, all you have to do is rub your lips together to 'activate' the color. That aspect of it sounds quite cool. The makeup artist also said this could end up quite red on. Here is a demonstration she did on the back of her hand. The result is definitely different as to how it would look on your lips but you get the color-changing idea.
Another thing I have learnt is that Anna Sui products have a rose fragrance to them. I think the scent is in everything from lipstick, to mascara, lip glosses, eyeshadows and foundations even! The makeup artist had also told me that Anna Sui focuses on catering to sensitive skin and that left me slightly confused. It is often said that 'perfumed' products do not work well on sensitive skin.
The makeup artist then explained that Anna Sui's products use a botanical extract and does NOT contain a crap ton of chemicals to generate the scent. So there you go! Seriously though I would own Anna Sui just to be able to sniff the product. Yes I love the smell of it that much!
Well next I thought to throw in photos of 2 products that I have been interested to get from Anna Sui. The interests were stemmed before this event, and through this even I managed to enquire about the price, since before that I have never approached the counter.
Item #1 - Eyelash curler
I forgot who is was but after having seen a youtube guru use this eyelash curler, I've been dying to get my hands on it. Mag is looking to get this as well and we were both quite shocked to learn that it is only 12 bucks.
UPDATE 08/03: It's not S$12, it's S$19. Not too far off!
Item #2 - Perfume
The one I am eyeing is the original Rock Me (the one on the right). It so happens that right now they have a GWP. Nothing overly fancy but you get a guitar keychain with every purchase of a Rock Me perfume - either one. Sounds like a good time to get it, yes?
The last topic discussed with our trip to the Anna Sui counter would be their membership cards - Anna Sui My Dolly Club.
The perks of it sounds quite interesting though I am not very familiar with it as it was not discussed about a lot.
Here is what the membership card looks like:
Not the entire thing, just that little rectangle at the bottom. I do wish that the card was of a plastic credit-card-esque material. I doubt that this is simply a mock up, but it is printed on a rather thick paper, not plastic or anything.
So that was pretty much what went down at the Anna Sui counters, wrapping it off here are some group photos
After the event, Mag, Chantana and I headed over to Tangs to check out MAC's Too Fab collection. Nothing fancy there, for me and Chantana at least. Then we went to ION to grab some drinks and food.
Soon after, Haru and Christy joined us and we sat around and chatted a little. When we were all heading off, Haru offered to give Chantana and I a lift home so that was super nice of her, thank you so much!
The event was pretty fun, thank you to Sandra for the invite and also a thank you to Anna Sui Cosmetics.
I will be going through the goodie bag in a seperate blog entry because this entry has enough photos to kill someone's bandwidth and I don't to push it. Plus it's super late right now, so for the sake of proper english sentences, I should end this here.
Thank you all so much for reading!
UPDATE: Goodie bag entry is up! Click here to read it.