I was going to post this entry coupled with something else like the makeup look that I had for that day since this is not a makeup related event. In the end, I decided that I would just entitle this to an entry in itself. After all I find that events like such 'connect' you to a brand, it seems to give them a personal touch depending on how they handle their events.
Sinkid, the PR company that hosted the Anna Sui event awhile back, had invited us bloggers to attend the Magnum Gold?! Party, a new ice cream inclusion to the Magnum brand. I suppose this was an official media launch where there were a good number of photographers and videographers present.
The event was held at Waterboat House and it was both an indoor and outdoor event. There were some activities going on indoors, while the main event was held under an outdoor tentage on the balcony of the Waterboat House.
The indoor layout:
If you have seen the television advert for Magnum Gold?! the theme of their campaign would be apparent. The whole spy-activity Mr & Mrs Smith style, which is rather innovative in the advertising industry. To fit in that theme, they provided instant mug shots for all guests that attended the event!
Photos are developed on-the-spot at a counter to the side.
Here are some instant shots I came home with:
And a group photo sans Mag (makeupstash), she was off somewhere and we couldn't find her for the shot.
Digressing from shots of the event overview, here is how the balcony looked. The stage there was were most of the hosting and main events occurred.
The outdoor spot was strategic as the backdrop was just lovely. I didn't manage to capture a shot featuring the Singapore Flyer, but here's one from another angle.
As night fell, there were some presentations and talk, where they mainly introduced the Magnum Gold?! ice-cream. It was cited that Singapore is the first asian country (thus far) to have Magnum Gold?! launched in stores. After the introductions, a waiter was seen wandering around handing out gold bars.
Aside from the dinner buffet we were also treated to sample the Magnum Gold?! ice cream. Since I didn't manage to get a shot of it at the event, here's a google imaged photo of how it looks:
Edit: I don't think that Magnum Gold is Limited Edition here. It's probably just the photo I'm using. The packaging here does not have that LE sign.
The ice cream comes in a golden coated chocolate outer layer and creamy vanilla ice cream laced with caramel on the inside. I know there's sea salt somewhere in that mix but I truly don't taste it. The ice cream was delish! I especially loved that creamy thick vanilla ice cream. Though I don't have an ultimately sweet tooth - I do like my coffee black, and abstain from lollipops - this could hint a bit sweet for me. But nonetheless, it's addictive, I can tell you that. Those with a sweet-tooth, this baby is calling your name! ;)
Here are more photos from the event.
On a slight superficial/fangirl mode, one of my highlights of this event was getting to meet ex-MTV VJ Utt. I must admit I'm not that big a fan but when seeing him in person, he is so friendly that you just automatically became one. I managed to take 2 shots and I really don't know which one turned out better because of odd lighting and such so I'll be a little narcissistic and post both up.
We left the event sometime around 10, or possibly even later. Iris had to head off while the rest of us trooped over to the Merlion Park (is that what it's called?), snapped some artsy shots and retired at a nearby Coffee Bean.
I don't even want to mention what we were talking about at Coffee Bean but it kept us entertained for a long time. We were eventually 'chased out' of Coffee Bean due to their closing hours.
Attendees of the Magnum Gold?! Party were handed some really cute door gifts. The party was travel-themed, so we received little golden passport styled notebooks and a luggage tag. Even the invite resembled a boarding pass!
Check out Iris's post where she features the inner pages of the passport. They definitely put in a lot of effort to make it look realistic!
All in all it was a very different event from the ones we typically attend but it was pretty fun all the same! A big thank you to Sandra and sinkid for the invite.
I'll post the LOTD that I wore to this event soon, I'm quite excited about that because I tried using colors that I had received from Eye Rockz and I love how it turned out. More about all that soon.
Thanks for reading (: