Intrigued by the claims of Skin Inc's Pure Snow White+ Mask, I knew I had to give it a shot and allow it to jump any facial mask queue I had in my mind.

While my usual Masking Up features are generally a quick overview of the mask, this isn't that different yet it contains a smidgen more information than usual. Just a tad bit.

Also, if you haven't caught my earlier entry about the break down and science/ingredients behind this masking product, you may hop on over here. This entry will mainly be my thoughts, my opinions and just... all me. Even my bare face.

This 100ml product comes within a rather bulky tub complete with one of those plastic inserts between the cover and the product itself (pictured in earlier entry).

I received the press sample version hence I think this is the product itself and I'm assuming it comes with a box and hopefully a spatula included? I didn't receive them but I'm hoping at least there is a spatula because with products that have such potent and active ingredients, contaminating it with each use is the last thing I would want.

Scent-wise, this product has no scent, or rather the product's own scent, not covered up by any sort of fragrance. It's not horrible but yet it's not an overly pleasant or neutral scent either, just think clinical creams or something along those lines. Thankfully it wasn't too strong when I had it on and I could live with it.

The product spreads out quite easily despite it's thick appearance hence you don't need too much each time you use it yet it's still a considerable amount as we are talking about a full face here. It doesn't specify within the instructions but from the information portion, I believe a thin layer is sufficient when using this.

I believe the layer I used could possibly be thinned out more, but I picked up what was on the back of the plastic 'insert' and didn't have to go to the tub. I'd say it's a small dollop worth, not too little yet lesser than I anticipated.

Instructions of Use:
After cleansing, simply apply the mask on the face for 10 minutes and remove with warm water after. You may feel a slight tingling sensation due to the ionisation process. Remove mask if further irritation occurs.

Reading about the instructions of use, I was actually mildly worried about the tingling sensation portion as I do have pretty sensitive skin when it comes to anything that seems strong. Yet strangely I didn't feel a ting(le),

As the mask sets, it feels thicker compared to it's initial light creamy texture. While you could remove this with cold water by the sink, it's quicker and easier to remove with warm water. After 10 minutes the mask feels tacky on, as opposed to others which dry up, and requires a little rubbing and rinsing to properly remove as it starts to feel paste-like.

Upon removing the mask, I was initially surprised because my skin did look fairer, like... almost unreal. Thinking it could be residue I rinsed my face a couple more times, alternating hot and cold water yet it still looks fairer.

I'm not certain if the pictures show it well but here's a (makeup-less) shot. It is noticeably fairer in person yet not quite the mask-face effect that I'm seeing in the picture from my end. Enough of a difference that my boyfriend commented on it yet it was nothing too obvious that my parents or friends picked up on it.

I observed that this sudden fair-ness lasted well for about a day before my skin started looking like how it was, in tone at least. I did this mask on Sunday and today, Tuesday, it still retains a brightened look.

In terms of the other one-time application claims, pore size reduction and a perfect makeup canvas, I could say that my skin does feel a lot smoother in texture and like-wise this effect has been since Sunday. Since I don't have much of an issue with my pores I wouldn't be able to notice any drastic difference but perhaps with long-term use pores could be a thing of the past?

Well I wish...

My rationale on this 'effect' is that it was able to make my skin reflect more light through this one time use but I'm no scientist here! Perhaps with a long term use the true whitening effect will kick in and visibly lighten the skin more since whitening is a continuous regimen.

As with this panned out shot, you can see the difference in tone isn't too stark that it seems I'm wearing a mask yet it's slightly visible.

Nonetheless, I will give it a thumbs up for proving it's initial claim regardless of what mystical sorcery it worked. I had fairer, brighter and smoother skin in just 10 minutes, call me a happy camper! I would definitely recommend this to those on a quest for fairness!

Going at S$268 for 100ml at Skin Inc Concept and Specialty Stores, it seems to be quite a sum to fork out and it is if you consider it point blank. Though majority counter or luxury brands do price their whitening range within the hundred over range so no harm in detouring your intentions (if any) to one that carries visible results with one use.

A slight diversion from my usual Masking Up but I hope it's informative nonetheless! I will most likely embark on a one month trial period for this and if I have any findings I'll report back with a proper review!

Are there any whitening products out there that you have tried and loved?

Thanks for reading!