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My Watsons Tote Bag Design! + New Wedges

By icyabstract · April 25, 2011 · 17 Comments ·

Hello again!

It has been awhile since I had last updated this space, such that I'm wondering how to best say hello again. Well, I'm not getting sick of blogging, deliberately slacking off it or losing motivation to update. It's just, life happens and I have been a little busy of late, the usual stuff.

Shan't go into detail about that but just so you all know, I'm still blogging and still around! Blogging is something I look to as a hobby and what I spend my spare time doing. Lets just say I haven't had much spare time lately...

In the meantime, I had just finished up on one of the things that kept me slightly preoccupied the past 2 weeks -- the Watsons Tote Bag design!

This is part of a Watsons Live Beautifully facebook event they are running now where a total of 8 Watsons ambassadors will be paired up to showcase a certain theme. I was paired with Karen (renzze.com) to showcase the theme 'Create Beautifully'

With our theme we have to share 4 inspirational posts regarding our concepts/process of creating a Watsons tote bag and with the fourth post, unveil the final design. I'll admit this had taken a good amount of my time and most of it was spent on coming up with the design, the visuals etc rather then doing the design itself.

As the Watsons app has sinced move on to their next week and my past entries can't be vieweed anymore, I've decided to post my bag design here to share it with you all.

Here's my final design:

I recommend briefly reading through my rambly design rational to help better understand how this final design was derived. Though incase it's too lengthy, the two main keypoints I focussed on was Beauty (represented by patchwork) & Nature.

Watsons Tote Bag Design Rationale:

I opted to symbolize nature in a direct manner by incorporating a rose. The rose also gives the bag a soft feminine touch amidst the rugged use of Canvas (mighty durable material!). As for beauty, the rose itself does say so much but I decided to go with my concept of beauty – taking little incomplete and unwanted pieces and putting them together to form a more wholesome product.

This is also where the random marketing idea comes into play. Each petal on the rose uses a different cloth material and my idea would be to get the general public involved in this green tote bag movement by donating some of their unwanted cloth pieces be it curtains, clothes, etc to help power this movement. Hence each tote bag will have a different ‘design’ since the cloth used for the petals will vary. The next exciting thing would be for people to see their donations featured on a tote bag!

And on to more pictures of the bag including some detail close-ups.

 

And a little random thing but the shoes I'm wearing in the picture above is a new pair that I had gotten from New Look during their recent sale. I love it, plus it's wedges which makes it comfy to walk in (compared to heels) but the strap does 'bite' a little. Oh, what we do for beauty...

The wedges are a navy shade, a little closer to the Watsons photo, not black like in the above 2 photos.

Though my run in this Watsons facebook event is over, don't forget to drop by and check out what the remaining 6 bloggers have to share! The other segments include Feel Beautifully, Look Beautifully and Share Beautifully.

As you might have guessed, Look Beautifully will be the makeup segment and will run for 2 weeks from 9th May - 22nd May. The featured bloggers in this segment will be the lovely Mag (makeupstash) and Sarah (facesbysarah) so don't forget to check that out!

Click here for Watsons SG's Facebook page

 

Thank you all again for reading and still sticking with my blog through this busy period of mine (: I would like to promise more entries soon but I know I will be busy for a little while (don't want to make empty promises) though rest assured I will be back!

Filed in: haul, misc
Tagged with: design, New Look, watsons
posted by
25/4/11

I like the concept of the rose & the diff petal textures! Smiling


posted by
25/4/11

elizaheartsmakeup: Thank you dear! Laughing out loud


posted by
25/4/11

I really love the design you did on the bag its so pretty! Smiling


posted by weiduo
25/4/11

the design is really pretty and creative!


posted by
25/4/11

HelloFashion: Aw thank you! Laughing out loud

weiduo: Thanks!!


posted by
26/4/11

The petals are Colourful! I like~~ ^^


posted by
26/4/11

OMG! The tote bag is pretty & colouful! Super cute! Will sure get my hands on when its out! Support u sweetie! Jia you!


posted by Anonymous
26/4/11

I really like the design! : D


posted by
26/4/11

miwitch: Haha yeap, thanks! Laughing out loud

sandra163: Thank you so much for supporting (:

Anonymous: Thanks! Laughing out loud


posted by Shu.
26/4/11

I love that bag!!! well done!! Laughing out loud


posted by
26/4/11

Shu.: Thank you! (:


posted by
16/5/11

hey sara, i really really really love your design! you should be a bag designer instead. i think i'll buy your bags Laughing out loud

anyways, regarding to the new look shoes, does the straps still bite? because i recently discovered this heel cushion thingy. well, it's not really a heel cushion but it's a cushion where you can stick at the back of your shoes, so the back does bite your feet. i recently bought a super ex pair of charles and keith flats, my fault since i always knew c&k quality sucks but i thought with the up in prices, their quality would be better. anyways, as i was saying, i ended up with really bad blisters and cuts at the back of my feet that's still healing right now. and i chanced up this cushion thing which i stuck at the back of the said flats and now it's comfy again Smiling

but the thing is it depends on how thick your wedges' straps are. cos the cushion sticker thingy is kinda of thick. but you might wanna check it out. i got them at NTUC finest at clementi mall but i believe watsons / guardian should have them. perhaps i'll take a picture and tweet it to you tmrw or smth. hopefully i remember Smiling


posted by
17/5/11

teaplayground: Awww thank you dear Laughing out loud Well, who knows, I might end up doing bag design in future! lol

Well the straps don't bite anymore, now it's more of getting used to the narrow-ness at the front of the shoes but thankfully after the second wear its not as painful or tedious to walk in these. But those sound like great things to put into a couple of pumps I have. I have a phobia of buying pumps now because half of the ones I get seem to 'bite' into my leg, perhaps due to the stiffness of the material, but thank you for recommending that! Laughing out loud


posted by
30/5/11

yeah. i think i'm going to watson to grab them later so i can tweet you the pic. yeah, i'm wary of pump these days for the same reason!


posted by
30/5/11

teaplayground: Ooh sweet, thanks! haha after that one 'biting pumps' accident I've been wary of buying them.


posted by
31/5/11

sorry saraaaa! i keep forgetting to take the picture! ugh. haha. i only remembered after I left watsons!


posted by
01/6/11

teaplayground: Haha don't worry about it dear!


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