Sometime back Shu Uemura held their first press launch-styled event to introduce the Color Atelier collection which will bring some exciting changes to Shu Uemura's products (namely the eyeshadows and glow-ons). Through this event they have also officially launched their Ethno-color scope lashes which were seen during the Audi Fashion Festival 2011 in May.
The event was held in a cozy set-up with food, refreshments and of course makeup to play around with.
Starting with the Color Atelier collection we learned that Shu Uemura will no longer be selling individually packaged eyeshadows/glow-ons. Instead they will now sell these solely in pans.
To date, Shu Uemura has a list of 45 eyeshadow shades and 28 glow-ons. We've also heard they will be introducing 18 more eyeshadow shades soon!
Glow-ons are basically Shu Uemura's cheek colors ranging from blush, highlighter to sculpting shades.
With this movement, Shu Uemura now carries sleek compact palettes to house enough eyeshadows or glow-ons to complete a quick look. The powerpoint that we sat through was very informative and the best way to explain that.
While Shu Uemura does not sell pre-filled palettes, they do offer some looks to inspire your palette.
Each quad palette is able to hold 4 different eyeshadow colors. Alternatively two eyeshadow pans is equivalent to one glow-on so you can mix and match in that manner as well.
Shu Uemura loves working with creative individuals and this palette was designed by Kumiko Inui, an architect. The palette functions without using tape, glue or magnets ensuring that it is sustainable and also practical.
Speaking of sustainability, this new approach means lesser waste material is being used to manufacture casings, as seen in this breakdown:
This new approach also means that we get to save more cash so we can buy more!
The older eyeshadows cost S$36 per piece but in the new approach the shadows are now merely S$22 each. The glow-ons are also cheaper, retailing at S$33 per pan (even cheaper then the eyehadows were previously).
The palette itself does cost as well and they are available in 3 different forms --
mono, duo and quad.
Mono -- S$12
Duo -- S$14
Quad -- S$22
Lastly, with the Color Atelier collection, Shu Uemura collaborated with our local makeup artist Clarence Lee to put together a makeup palette that best reflects Singapore's metropolitan style. Titled City Allure, these were the shades Clarence had chosen.
The top left consists of filling the palette with 4 shadows while the bottom right is an option inclusive of a glow-on.
Since more Singaporeans are slowing stepping out to wearing color, Clarence had also suggested a color rotation by just switching out one eyeshadow for a soft green. This highlights Color Atelier's concept of being creative and customizing your palette to suit your style.
Here is Clarence receiving his very special engraved palette and explaining his ideas behind the color choices.
All the explaining aside here are some shots I took while we were allowed to go around to play with the products.
How the quad slides open.
The quad in black.
The 'London Flair' quad, a look put together by Shu Uemura (as seen in the powerpoint above).
Swatch of the London Flair quad. From left to right: G Silver, ME 686, P 645, IR 985
How the MONO palettes look. I believe the shade encased is ME Soft Yellow.
The DUO cases. Both the DUO and MONO open a little differently from the QUAD. Shu Uemura BAs will demonstrate if you are picking them up.
The City Allure color rotation version.
Swatches for City Allure color rotation and MONO case above.
Left to Right: ME Light Pink, ME Medium Brown, P Light Green 520, ME Black 996 and ME Soft Yellow
I didn't swatch all the eyeshadows present but I was suckered in by the display of highlight shades. The black rack is purely a display, not a palette.
Trying my best to remember the order!
Left to Right: IR White 911, ME Light Silver 935, P White 910, P Light Yellow 310, P Light Beige 812, M White 907
The palettes will be black in color however right now they have releaed a limited edition white case, available while stocks last.
I dropped by the Takashimaya branch to try and get these but they are out of stock there already.
If you observe the Shu Uemura eyeshadow names, there are alphabets at the front before the numbering. These alphabets denote the finish of the eyeshadow.
M -- Matte
P -- Pearl
IR -- Irridescent
ME -- Metallic
G -- Glitter
The Ethnocolor Scope collection has received mention on my blog before so this time I shall let pictures do the talking since this entry is long enough!
The top blue band is detachable and can be worn on it's own, same for the bottom pink band.
The following two designs are premium limited editions.
The outer green 'feathers' are detachable as well.
To see these lashes on the runway, check out my post on the Audi Fashion Festival.
Our goodie bag from the event contained...
The Tribal Patch lashes and shades to form the City Allure palette (along with the quad).
Thanks for reading!
Products were provided by Shu Uemura, I am not affiliated to them.