October has been labelled the month for Breast Cancer Awareness. All around, several brands have taken on their own campaign to raise awareness for this health issue that plagues
Personal titbit of information...
Breast Cancer is one of the health issues I am fairly familiar to, not via a first-hand experience but because I have lost my grandmother to this. It happened quite some time back but what I want to share is that Breast Cancer is a very real health problem that can happen just like that to just about anyone. The effects, consequences and amount of pain it inflicts on the patient and those around them is very real. It can leave one weak and bed-ridden and is honestly no small matter at all.
Like most health issues, there is no such thing as being too young to contract it even though percentage of contracting it is higher in elder women. I have always been wary of Breast Cancer and learnt the various steps and methods to do a self examination because I read that 5-10% of breast cancer cases are hereditary. Genetics is rarely a pattern amongst Breast Cancer patients but if there is a such a percentage, it's always better to be safe about it.
Early detection is key to fighting it so here are some quick steps that you can practice to examine yourself.
Moving on from that, Estee Lauder Companies will be doing their part to help raise awareness for Breast Cancer.
Estee Lauder is not new to showing their support for this cause. Evelyn H. Lauder (Senior Corporate Vice President of Estee Lauder) had helped to set up the first ever Breast and Diagnostic Centre, found in New York City, in 1992.
Estee Lauder has also been actively raising funds for this cause and in October 2011, there has been close to $50 million in contributions to the Breast Cancer Research Foundation.
This time around Estee Lauder is also trying to raise funds with 3 key items that they will be promoting in the month of October -- Clinique Great Skin, Great Cause, Clinique Great Lips, Great Cause and Estee Lauder Perfectionist [CP+] Wrinkle Lifting Serum. S$10 from the sale of each item will go towards the Breast Cancer Research Foundation.
The promotional items will come as pictured below:
Left to Right: Estee Lauder Perfectionist [CP+] Wrinkle Lifting Serum, Clinique Dramatically Different Moisturizing Lotion, Clinique Mini Long Last Glosswear SPF15
The sad truth is that to date, there is no found cure for Breast Cancer and the recommended practice is early detection. Upon detection, the patients will undergo very costly treatments such as radiation treatment and surgery. Following that there would be chemotherapy which is continually conducted to keep up their fight against the illness. Imagine the amount of money and time that will go towards all this.
Hence if a cure can be discovered it might be able to lessen all these financial and mental stress.
Also, Elizabeth Hurley, the spokesperson for Estee Lauder, is also the face of the Breast Cancer Awareness Campaign.
She quotes that "Awareness and early detection, along with raising more funds to find a cure, are the key components to conquering this disease. I look forward to a future free of breast cancer."
Of course finding a cure is easier said then done, but we can always hope.
In the meantime we can stand by our fellow women and cheer them on, give them encouragement. There is more information on how you can otherwise do your part (if you are financially unable to) for this cause on Singapore's Breast Cancer Foundation website.
In light of the topic and situation, I guess I would like to give a quick shout out to my grandmother, a great woman that took care of me as a child when my parents were both working and then always standing on my side during the whole 'teenage going against parents' phase. It was hard to reverse the roles and for me to take care of her instead when she was ill because it was just painful to see her looking sickly. I still remember the time before she was warded, I would accompany her to chemo sessions and they seem to take the life out of her as she always walked out feeling weak after.
Regardless, I secretly appreciated that she put up that much of a fight to stick around with us a little more even though it was probably hard on her. Even though she lost the battle, she will always be remembered as a great and wonderful woman that I look up to and respect.
In fact, this is to all great women we have lost to this and if you know someone who is fighting it, give them support and love! Happiness is an antidote in itself!
RIP Grandma, I love you.
Do spread awareness about Breast Cancer to your loved ones around you! I'll be providing more updates on this as we swing into the campaign in October (:
Wishing everyone good health and thanks for reading my post! Sorry if it leaned a little more personal/emotional then my usual. I thought sharing a first-hand account with this would be the best way about it.
Opinions expressed are my own, not affiliated to Estee Lauder Companies