Previously I had shared that DFS Galleria, located at Scottswalk, had experienced a facelift and are introducing a new service called the Beauty Concierge.
Reading the press release, I was curious as to how the Beauty Concierge would play out and as it happens, I was invited down by their lovely PR folks for a tour of the venue and a Beauty Concierge experience.
Starting this off, I will share the new look of DFS Galleria before going into detail about the Beauty Concierge Experience (which is an extremely enjoyable service).
If you had frequented DFS Galleria before the revamp, you would remember it as a rather quiet place that is hidden away on the second storey. However after the revamp, the beauty section greets you the minute you step through the automated doors.
Aside from getting hit by a blast of cool air, loud and lively music fills the area and honestly does bring up the mood of the place. I find at least, though I know some prefer to shop in a quiet environment.
This counter sits right by the door and is basically the 'promotional area', very much like the one at Takashimaya. It doesn't belong to one brand and changes over time depending on who wishes to promote what.
The new DFS Galleria looks very sleek and has a fairly spacious walkway. The brands in the centre have a good amount of counter space and the brands by the side practice a shop-in-shop concept.
From a glance, it seems like it's a shopping mall with little shops within.
La Mer's beautifully done up space.
Aside from Giorgio Armani (whom everyone knows is at DFS already), I'm also stoked to have Helena Rubinstein! I have been intrigued with their mascaras for the longest time and have only seen this within the airport's duty free.
And of course, right by the door so you can't miss it.
Since this is a DFS outlet, it does stock some travel sets and full sized promotional packs that you often see at the airport (most notable being the Lancôme Génifique sets). Though the prices aren't as much of a steal as the airport (of course), some still work out cheaper than buying the full size alone.
Shu Uemura's Art of Travel
Aside from the travel sets, I was told that counters here have their own special promotion or gift-with-purchase that differs from counters outside.
Moving on from cosmetics, there is also a perfume section where you can find a pretty good range of perfumes, all neatly shelved.
Again, since this is all about travel, you do find mini travel sized packs here as well.
I think that in an overall, with all the sets and special packages, gifting makeup and perfume just got a whole lot easier.
After my quick tour of the new area, I was brought over to a corner where the Beauty Concierge was tucked away at.
What I gathered in my mind (from the press release) about the Beauty Concierge was perhaps a small open space in the center of DFS but what I saw was a completely different thing.
Upon walking through that small walkway, you will be in a private and enclosed area that is still rather spacious.
Within this spacious yet cozy area, there is a...
make over section
Skin analysis corner
and also a facial massage bed!
To refresh your memories about the Beauty Concierge, it aims to provide a highly personalized experience for customers by offering complimentary and premium beauty treatments / services in privacy.
The Beauty Concierge specialists are neutral parties and not affiliated to any of the brands. They will base their recommendations on what your skin requires, via the skin analysis, and what you are looking for.
Here's a list of the complimentary services offered at the Beauty Concierge:
- Personalised skin consultation
- Signature skin treatments
- Therapeutic hand massages
- Eyebrow shaping
- Makeovers (including the use of airbrush makeup technology)
- Makeup Workshops and Techniques
With my visit, I got to try out the skin consultation, mini facial (falls under signature skin treatments) and make over.
Starting off, I did my skin consultation with this machine.
What it does is take various shots of your face (front and side) and analyse that to give you an overview of your skin conditions.
The results or rather the analysis provided is a comparison to your age group (you provide your name and birth year before you start) hence it makes more sense and gives you an idea of how your skin compares to others your age.
So while the skin analysis can be daunting (to know the truth), it is not 'unreasonable' such that younger skin will have a better result.
Just to share, here are the results that I got:
The closer to 100%, the better and like in exams, 50% is the passing mark.
After your analysis, the Beauty Consultant will sit down with you and run through the results with you, explaining each category and also explaining the 'marking' the machine does on your face.
I find this to be particularly helpful because I was wondering why I scored so low for 'Wrinkles' and according to the BC (beauty consultant), the machine captured some baby hairs by the side of my forehead and deemed those as fine lines. Grr!
Though truth is truth, I scored horribly for UV Spots and Porphyrins which means no more slacking off sunblock, more whitening in my life and also more exfoliating / clarifying masks.
Aside from the BC recommended you steps and tips to take if a category is of a concern to you, the machine also recommends various products from the brands available.
Apart from all this, there are also other cool features to this, such as being able to see your skin from a 3D point of view. That is if you were every wondering how your skin looks like on a flat plane. It is also useful for examining skin textures and problem areas.
See little bumps and ridges? Apparently machines are even more ruthless than my sense of touch.
After this, the therapist asked what sort of a treatments or concerns am I looking at and I instantly mentioned my UV Spots. Hence she proceeded to do a Brightening mini facial on me using products from Shiseido's White Lucent range.
The mini facial consists of a stimulating and relaxing facial massage followed by the BC patting and rubbing the skincare products in for me.
How I wish I had someone to pat and rub skincare in for me on nights where I am too tired to bother with my regimen (but still do anyway)!
Though the massage is relaxing, the loud and lively music from outside does drift in along with the occasional renovation drilling but from what I know they are looking to do something about that. It didn't bother me too much since it was a quick session.
After the mini facial you can up-and-go or opt for a makeover / makeup touch up service.
Since I was meeting some friends, I wanted a light touch up though the makeup artist was excitedly introducing and sharing products that I ended up with a proper full face of makeup.
Ah well, at least the make over experience was such fun!
And the final look, though the lighting isn't quite the best.
Giorgio Armani Luminous Silk Foundation in No. 4
Giorgio Armani Loose Powder in No. 2 (to set)
Giorgio Armani Eyes To Kill in No. 11
MAC Eyeshadow in Shroom
MAC Pro Longwear in Carefree
Bobbi Brown Eyeshadow in Black Plum
Lancôme Le Crayon Khôl in Black Ebony
Lancôme Artliner in Noir
Helena Rubinstein Lash Queen Feline Black (WP)
Bobbi Brown Powder blush in Slopes 17
Giorgio Armani Rouge d'Armani in Beige 101
Giorgio Armani Gloss d'Armani in Pink 500
As I was in casual jeans, the makeup artist (Siti, if I'm not wrong) thought to give me a light look yet still with a little oomph since I wanted subtle smokiness.
I ended up lemming quite a few items she used, such as GA's Rouge d'Armani in Beige 101, which unfortunately was out of stock.
I never looked to Bobbi Brown eyeshadows prior but the one she used, Black Plum, is a gorgeous deep brown with an aubergine edge. I can't seem to get that one out of my mind yet!
I had a very enjoyable and insightful experience at the DFS Galleria's Beauty Concierge and the skin analysis really taught me where to look in terms of my skin concerns. I would highly recommend everyone to go for the skin consultation to see if you are really using the right approach in terms of caring for your skin and if it is meeting your needs. While the BC said I can continue on with hydrating products, I think I need to start introducing whitening products into my regimen and also be a whole lot more disciplined when it comes to using sunblock!
The make over service is also a good way to be introduced to new brands if you let the make up artist do their thing! They are very helpful and Siti followed me out when I wanted to check out some of the items she had used. She also introduced me to a few other things and created some lemmings (ahem GA Face Fabric) but all my rambling aside, this is truly something you should check out for yourself!
The Beauty Concierge services are complimentary and by-appointment only.
Call +65 62298107 to book an appointment.
Also do check out the newly revamped DFS Galleria if you haven't already! I dropped by twice and didn't manage to leave empty handed both times... more about that soon!
Thanks for reading!
Session was hosted by DFS Galleria and Mercury PR, special thanks for their hospitality.
I am not affiliated to them and all opinions expressed are my own.