It really is the season for letting your lips do the talking and it's hard to deny that now as Lancôme looks to roll out 27 new shades in June with their upcoming Rouge in Love line.
This line has been launched in the US way ahead and created a frenzy of it's own. If you have been stalking the US swatches and waiting for it to be launched here, well... word is that the formula and even colors we are getting differs.
We will be getting the 'Asian version' of the lipsticks in 27 pearlescent and glossy shades while the US received 21 shades in a more cream-finish formula (at least what I gather from the swatches).
The 27 different shades are classified into 3 categories, or rather 3 different moods for your day.
You know how we often have certain lipsticks that we wear 'during the day' or for a 'casual evening out with girlfriends' or perhaps that sultry one for a 'party through the night'.
Well that is exactly the different moments and moods that Lancôme wished to capture with Rouge in Love's 3 categories.
Jolis Matins - the morning, a beautiful day
Boudoir Time - cosy catchups in the late afternoon
Tonight is My Night - the magic of the night, moments to be seized
Each 'moment' does carry a healthy range of shades so you will still be able to find reds within Jolin Matins and lighter corals with Tonight is My Night.
The overall tone does get more sultry through the moments but there are still enough shades to pick one that best represents you!
Denoted with the letter 'M' within the name.
Jolis Matins shades - Fresh, natural and radiant with a hint of pearl particle to instantly get you in the mood and start your day!
Denoted with the letter 'B' within the name.
Boudoir Time shades - Punchy shades that are electrified with intense pearl particles to charm while you chill.
Denoted with the letter 'N' within the name.
Tonight is My Night shades - Sultry, seductive and enchanting with an infusion of golden pearl particles to mirror the twinkling of city lights.
While the above isn't the best representation of the colors, it does give you a rough idea of the 'tone' within each moment.
I managed to get the chance to preview all the 27 shades in person and while I didn't swatch every single one of them, here are some of my favorite picks or colors that really appealed to me.
I know, here are only 7 sad swatches from the lot of 27 but have no fear! Evonne had done the tedious task of swatching all 27 shades, so do hop on over to her entry to check them out!
I will share more information about the lipstick wear time and lip swatches in a later post but this is merely a brief introduction to this extensive lipstick collection that will be available to us coming June!
The lipsticks will retail for S$40 and if you feel too overwhelmed to make your choice now, the good thing is that this range will be permanently available at Lancôme counters!
Long entry aside, Giveaway time!
Lancôme had generously offered to giveaway deluxe-sized samples (cute little Rouge in Loves!) to 3 of my readers!
All you have to do is watch the following video clip directed by Adria Petty and set to music by Brigitte for the promotion of Rouge in Love.
After watching, simply answer, "Who is the Popular Actress featured within the video?"
Comment below with the following in order to qualify!
- your email address
- your answer to the question
This contest will run till 31st May, open to those residing in Singapore only.
I will randomly choose 3 winners from the mix of correct answers and notify you all again after! Good luck!
Thanks for reading!
I am not affiliated to Lancôme and all opinions expressed are my own.