Whitening is all the rage these days with many brands putting out ranges and products to aid us in our quest for fairer, brighter and more translucent skin.
Whether you are a fan of fair skin or not, one cannot deny that the concept of acquiring clearer, brightened and translucent skin is quite appealing.
I was recently introduced to a new (in my terms) whitening product that aims to give you a 'glowing complexion in less time than it takes for a catnap'. Whitening products are a plenty and while it's not my ultimate goal to be a Snow White (hurhur mask name) state of fair, I like the idea of combatting pigmentation and keeping the skin clear of dark spots for as long as I can.
But back to this.
This entry will mainly be an introduction to the science, technology and ingredients of Skin Inc Pure Snow White+ Mask. If it's too text heavy for you to start the week with, I have an application entry coming right up so if you feel intrigued enough after that, you can always come back to this!

The Pure Snow White+ Mask comes concocted with 16 potent ingredients and equipped with mind-boggling technology, it is the new secret to draw out skin-darkening melanin, prevent further pigmentation and reflect maximum light.
The product claims to be able to:
- Lighten the overall skin appearance
- Present a brightened and more translucent complexion
- Shrink pores
- Moisturize and plump skin for a beautiful glow
- Prevent photo-ageing
- Minimizes fine lines and rev up blood circulation + collagen production
It sounds like a lot to offer and if you are intrigued about how this product claims and aims to achieve all that, read on.
The following would be an elaboration of how this product works with the context and informative bits referenced from the press release - not my personal opinion of it. I have re-worded majority of it as best as I can and tried to make it an easy yet informative read - tried.

Whitening Force Field
Upon slathering a thin layer of the mask, positive ions will form over the skin's surface and pull negatively charged melanin (pigmentation) from deep within the skin to the surface. This technology helps purge the skin-darkening melanin to give you instantly brightened and translucent skin with just one application.
A Beauty Paradox
Those cursed pigmentation and melanin spots are actually your skin's defence mechanism to UV rays. Regardless if you have slathered on a sunblock or sunscreen, your skin will do what it is structured to do once you're out basking or exposing yourself to the sun. Ohgon Extract, present within Pure Snow White+ Mask, is an ingredient that actually helps to regulate this defence and prevents your skin from going into a frenzy and darkening; Since it's not like we can tell our skin, "no I have sunblock today, don't go overboard with the melanin production on me."
Thus this pre-emptive approach is to prevent pigmentation from forming in the first place. Licorice Root Extract is also present in this, which serves a similar purpose. The combined result promises skin that is a few shades lighter after a month of use.
Banish Pores Instantly
Ohgon Extract, which I gave mention to earlier, also doubles as a powerful astringent to help shrink those nasty P things called pores. One application is said to be good enough to show results.
Fundamental Whitening Truth
This somewhat mirrors (no pun intended) the idea of Lancoôme's Teint Miracle, minus the profound aspect of pink and blue pigments. Okay, maybe it's a lot different in concept but Teint Miracle was the first thing that creeped into my mind. The secret to a brighter appearance is through reflecting more light off the skin, in a subdued manner that is. We're not talking disco ball sparkly reflecting here.
To attain a better light reflecting quality, the surface of the skin is made smooth and even with a concoction of products. With Ohgon Extract keeping the pores in check, Panax Ginseng Root Extract, Natto Gum, Aloe Barbadensis Leaf Extract and Hyaluronic Acid help plump the skin surface. Aside from reflecting light, Magnesium, Chorella Vulgaris and Aluminium Silicate does what Whitening products are made to do - lighten melanin.
Anti-Ageing Benefits
For those concerned with achieving a youthful skin appearance, the Pure Snow White+ Mask contains Chlorella Vulgaris Extract to prevent photo-ageing (ageing of the skin due to UVA/UVB exposure). Protection aside, it also nourishes the skin with key youth generators such as Panax Ginseng Root Extract which minimises fine lines and wrinkles. It also helps improve blood blood circulation and collagen production.

Phew! Did you manage to go through all the above information? If you did I'm guessing you must be one that's keen on this product or perhaps whitening as a whole?
Regardless, this Skin Inc's Pure Snow White+ Mask is sounding like a heavy weight contender in the whitening industry with promises of improvements and results with just one session.
A one-time application will reap you these benefits:
- Whiter and more translucent skin
- Visible decrease in pore size
- A perfect cavas for makeup application
Use it weekly for a month, and see:
- Renewed skin and improved skin condition
- Greatly reduced pigmentation, as brighter, translucent skin is revealed
- A reduction in pigmentation formulation
- Smoother skin and improvements to acne-plagued skin
- Reduced sebum production and increased moisture levels

I will raise my hand to giving this product the initial eyebrow raise just because it does have some really big promises to live up to! Though, more about my thoughts and opinions in the upcoming post!
Skin Inc Pure Snow White+ Mask (100ml) retails for S$268 at all Skin Inc concept and specialty stores.
List of Skin Inc stores (locally and internationally)
Disclosure:
Products were provided to me for review consideration.
I am not affiliated to them and all opinions expressed are my own.
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